Three new recruits bolster WG&S GTR commercial & brand marketing teams

By Luke Barras-hill |

Charlotte Philips and Gwilym Cooke.

William Grant & Sons (WG&S) has announced a trio of additions to strengthen the company’s global travel retail division.

Effective 1 April, Gwilym Cooke has joined as Head of Brand Marketing; Quentin Job as Regional Director Asia Pacific & Middle East; and Charlotte Philips as Global Brand Manager Premium Spirits.

In his new role as Head of Brand Marketing GTR, Cooke will define the vision, brand strategies and portfolio plans for WG&S’ entire global travel retail operations.

Cooke, who has been with WGS since 2014 and has held a number of marketing roles over that time, replaces Matt Williams who left WG&S in October.

Quentin Job, Regional Director Asia Pacific & Middle East, GTR, WG&S.


Having gained considerable experience with Pernod Ricard over more than 20 years, Job’s role will concentrate on driving business across the WG&S brand portfolio in the Asia Pacific & Middle East regions. He reports into David Wilson, Managing Director.

Meanwhile, Philips – previously UK Brand Manager for Hendrick’s Gin – will focus on Glenfiddich and The Balvenie in her new role.

The new posts support the GTR marketing function and Head of Customer Marketing, Lindsay Hitzeroth.

“I’m delighted to be joining the GTR team at such an exciting time, as the world continues to open up for people to enjoy travel again and we continue shaping how our world class portfolio of brands can add value to that experience,” said Cooke.

Job commented: “I am joining William Grant & Sons at a critical time for the GTR drinks industry. I’ve long admired William Grant & Sons’ brands and I’m both excited and proud to be representing them across my region.

“After the massive impact of Covid across the GTR channel, the future is very bright for GTR as consumers start travelling and buying again.”

Philips added: “Not only is global travel retail getting back to pre-pandemic levels as a top three market for the business, but it is also a critical brand-building channel where we build the continued leadership of our iconic brands.

“With new consumer trends emerging from the past years of instability, this raises ever-exciting opportunities for us take advantage of, allowing us to grow our footprint. Let the journey begin.”

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