Nick Cook, Managing Director, International Sales, Tito’s.

Fifth Generation Distilled Spirits, Inc., home of Tito’s Handmade Vodka, has announced that Nick Cook has been engaged as Managing Director, International Sales, assuming the responsibilities of John McDonnell who will leave Tito’s at the end of the year.

Prior to representing Tito’s Handmade Vodka, Cook spent 17 years at Diageo in various leadership roles across the world.

Most recently, he was General Manager, Global Travel, for Europe and the Americas.

At Tito’s, Cook will guide the global commercial team, responsible for international domestic markets, global travel retail, military and the cruise channel.

“I’m delighted to represent the Tito’s team,” said Cook. “I’ve long admired the brand and it’s an extremely exciting time to partner with such an incredible business whilst building on the amazing foundation from John and the team.

John McDonnell.

“Tito’s is already established in many places around the world and I’m looking forward to drawing on my international experience to cement it as a truly global brand.”

Added McDonnell, who spoke at the 2025 TR Consumer Forum in Amsterdam in June: “I could not be prouder of the work that the team and I have accomplished over my combined 15 years at Tito’s.

“Starting from just a couple of markets in North America, together we have opened almost 150 countries and islands across the globe, and Tito’s is now available at some 700 airports around the world.

“I’m very pleased to now pass those reins to Nick, who I know will be an excellent complement to the Tito’s team and I’m excited to see what the next 15 years brings under his leadership.

“For me, after these many years, I’m looking forward now to shifting my focus to becoming a board member and advisor to help small startups.”

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