Tito’s partners with Travel Retail Awards as exclusive vodka bar sponsor

By Faye Bartle |

Travel Retail Awards 2024

TRBusiness is delighted to announce that Tito’s Handmade Vodka is supporting the 2024 Global Travel Retail Awards as the exclusive vodka bar sponsor.

With the grand ceremony set to take place once again in Cannes in October to coincide with the TFWA World Exhibition, the Travel Retail Awards is the duty free and travel retail industry’s only awards programme that’s voted for entirely by consumers.

“For more than two decades, TRBusiness has been a respected and trusted voice in the duty free industry, and so too are the Global Travel Retail Awards,” said John McDonnell, Managing Director International at Tito’s Handmade Vodka.

“We are honoured to again support this much-anticipated annual event, and look forward to pouring Tito’s Handmade Vodka cocktails for all of the thirsty attendees and awards winners.”

The 2023 edition attracted a 38% rise in the number of entries compared to 2022, and all those who entered received feedback from the panel of travel influencers.

Giving travelling consumers a voice

Just as the Travel Retail Awards stands out for giving shoppers a voice, Tito’s highly values feedback directly from travelling consumers and utilises these insights to inform decision-making regarding its business in the channel.

“We have very loyal fans across the world, people who enjoy drinking Tito’s at home and abroad, and so it’s very important to them to be able to find their favourite vodka when they travel,” said McDonnell.

“We hear from people all time that they often pick up a bottle of Tito’s as they’re traveling through the airport, just in case they can’t find Tito’s at their destination. And so for duty free retailers, they’re missing those lucrative purchases if they don’t have Tito’s on the shelf.”


The Global Travel Retail Awards is a “much-anticipated annual event”, according to Tito’s MD International John McDonnell.

Over the next 12 months, Tito’s will be focused on expanding in Europe and ensuring there is a wide range of formats available.

“Travel retail consumers are increasingly looking for different bottle sizes, to meet their particular purchase needs, and so our focus in GTR in 2024 is to continue building on our success with our friends at airport, land border, cruise, and ferry shops to offer their customers a wide range of Tito’s package sizes,” said McDonnell.

“We’re also working hard to secure listings for Tito’s in some of the European airports, in France and Spain for instance, where Tito’s is unfortunately not yet available.”

Stay close to TRBusiness for more details of the Global Travel Retail Awards, including how to enter.

READ MORE: Awards make an impact: “We received requests for new listings immediately”

VIDEO: All the action from the Travel Retail Awards

READ MORE: Winners revealed: Global Travel Retail Awards 2023


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...


TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend