Tito’s Handmade Vodka will initiate a new global partnership with the world’s biggest duty free and travel retailer, Dufry from next month, extending its original contract with the company which began in the Americas in 2014.

 

The original craft vodka from Austin, Texas now has listings in airports across the group, with a presence in the company’s remaining three divisions: Southern Europe & Africa, UK Central & Eastern Europe and Asia, Middle East & Australia.

 

Within the new agreement, locations include London Heathrow, London Gatwick, Stockholm, Helsinki, Madrid, Lisbon, Athens, Zurich and Jordan amongst others.

 

Tito’s Managing Director International, John McDonnell, says: “This new global partnership represents a significant breakthrough for Tito’s and reflects our rapid expansion into new domestic markets.

 

“Tito’s is a phenomenon, a trailblazer of the craft movement and a brand loved for its authenticity. Following its unequivocal success in the Americas, we are delighted that Dufry now recognises the value Tito’s will add to its entire global operation and look forward to bringing Tito’s story and the craft movement to life for their customers and replicating our Americas success in other parts of the world.”

 

Tito’s will be supported in selected locations with sampling and activation in-store later in the year.

 

Tito’s Handmade Vodka is made from corn rather than wheat or potatoes. This gives it a ‘unique, sweeter, rounder taste’, says the brand, and also ensures it is naturally gluten free.