Tito’s Vodka in drive to capture millennial shoppers

By Luke Barras-hill |

Titos

A Tito’s pop-up bar at Las Vegas McCarran International Airport.

Tito’s Handmade Vodka is calling on its retail partners to elevate visibility around craft spirits and the power of digital technology to influence millennial consumers.

The Texas-headquartered company says its popularity among consumers owes much to the power of social media.

“Digital platforms are fundamental when communicating with millennials and with industry predictions indicating a $67bn duty free opportunity by 2020, it’s now time for a unified platform to seize the opportunity and cement future growth,” commented Tito’s International MD John McDonnell.

Tito's bottle (1)AIRPORT ACTIVATIONS

Tito’s says airport executions will play a key role in brand expansion, with its Chicago-style pop-up bar set to introduce at New York’s John F. Kennedy Airport this November following a successful launch at Las Vegas McCarran International Airport.

The bar’s brick warehouse facade plays on Tito’s craft image, with visitors able to sample the fluid in cocktails or neat.

A further ambition is to secure the brand’s point-of-sale alongside other craft spirits within speciality displays, with plans to build its in-store presence via improved shelf presentations and more bottle formats.

“Tito’s Handmade Vodka is catching on fast with millennials the world over and we look forward to discussions in Cannes and sharing our exciting plans to drive purchase,” added McDonnell.

Tito’s is exhibiting at the TFWA World Exhibition & Conference stand H17, Blue Village.

Asia & Pacific

Asia Pacific Travel Retail Awards: The Winners

TRBusiness and m1nd-set can today (13 March) reveal the winners of the 2024 Travel Retail...

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

International

JCDecaux research offers major passenger insights

New research insights from Ipsos UK compiled for JCDecaux provide a revised outlook of air...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend