Tito’s Handmade Vodka is calling on its retail partners to elevate visibility around craft spirits and the power of digital technology to influence millennial consumers.

The Texas-headquartered company says its popularity among consumers owes much to the power of social media.

“Digital platforms are fundamental when communicating with millennials and with industry predictions indicating a $67bn duty free opportunity by 2020, it’s now time for a unified platform to seize the opportunity and cement future growth,” commented Tito’s International MD John McDonnell.

AIRPORT ACTIVATIONS

Tito’s says airport executions will play a key role in brand expansion, with its Chicago-style pop-up bar set to introduce at New York’s John F. Kennedy Airport this November following a successful launch at Las Vegas McCarran International Airport.

The bar’s brick warehouse facade plays on Tito’s craft image, with visitors able to sample the fluid in cocktails or neat.

A further ambition is to secure the brand’s point-of-sale alongside other craft spirits within speciality displays, with plans to build its in-store presence via improved shelf presentations and more bottle formats.

“Tito’s Handmade Vodka is catching on fast with millennials the world over and we look forward to discussions in Cannes and sharing our exciting plans to drive purchase,” added McDonnell.

Tito’s is exhibiting at the TFWA World Exhibition & Conference stand H17, Blue Village.