This year Tito’s Ugly Hoodie makes its debut in travel retail markets around the world, appearing on bottles throughout December.
The knitted hoodie features snowflakes and fir trees and incorporates bottles, mule mugs and dogs, in a nod to ‘Tito’s Vodka for Dog People’ program.
Tito’s hoodies are available now with global operators, including Dubai Duty Free, Lagardère in Australia and Hong Kong, Tappoo Group at Nadi Airport in Fiji, Beirut Duty Free and Delhi Duty Free as well as airports across the US, with operators including DFASS Group, Duty Free Americas and International Shoppes.
Tito’s Managing Director International, John McDonnell says: “We’ve had huge success with Tito’s Ugly Sweaters.
“This season’s distinctive Ugly Hoodie gift pack will not only create great displays in store, but also be in high demand for holiday party gifting around the world.”
Tito’s Handmade Vodka has an ABV of 40%. It is made from corn, which makes it naturally gluten free and ‘gives it a unique, smooth and rounder finish’, says the brand.