Interior design company Tom Dixon has partnered with Hanse Distribution to launch a new travel retail channel.
Hanse Distribution, which works with over 140 airlines to deliver premium products worldwide, will launch the Tom Dixon scent, home fragrances range and new gift-sets at TFWA Cannes.
The expansion into travel and inflight retail is viewed a progressive step for Tom Dixon as it taps into a new market to improve the customer experience and meet the needs of discerning global travellers.
Tom Dixon, Managing Director of Accessories, Steve McGuire said: ‘Tom Dixon are delighted to be partnering with Hanse Distribution to support our growth in the important travel retail channel and specifically airline on board retail.
“This is an exciting step for the brand and continues our journey to meet the needs of a discerning global traveller who aspires to great product and great design in all areas. Supported by our new hospitality amenities, this is expected to be a huge channel for us in the years ahead.”
Nikolas Hogrefe Managing Director, Hanse Distribution: “We are very proud that Tom Dixon has chosen Hanse Distribution to be their exclusive partner for travel retail and look forward to presenting the assortment during TFWA in Cannes.”