Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Tom Ford Beauty launches Eau de Grey Vetiver exclusively with Avolta
By Trbusiness Editor |
The fragrance made its debut on 1 March.
Tom Ford Beauty, part of The Estée Lauder Companies, has partnered exclusively with Avolta to launch its Eau de Grey Vetiver fragrance in travel retail.
The scent made its debut in Avolta doors on 1 March, ahead of the broader domestic launch which begins in May.
Centred around vetiver, the juice opens on notes of grapefruit and green bergamot, lemon primofiore and basil-like fennel essential oils. Other key ingredients include iris, artemisia, clary sage, orange blossom, amber woods and a clean musk accord.
The company likened the fragrance to a Tom Ford suit: tailored to be worn with relaxed confidence and modern elegance.
Eau de Grey Vetiver is available in 10ml, 50ml and 100ml formats. It is presented in a smoked grey fluted flacon finished with silver-toned metal accents.
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