The Tomatin 13 Year Old is a GTR exclusive.

Highland distillery Tomatin has unveiled a new packaging design across its core range of single malts, with the update extending to global travel retail expressions as part of a phased rollout throughout 2026.

The redesign places a renewed focus on the brand’s cask expertise, highlighting Tomatin’s long-standing commitment to wood management as a defining element of its whisky-making credentials. The distillery is one of the few in Scotland to operate its own on-site cooperage, reinforcing its emphasis on quality and control throughout the maturation process.

At the centre of the new look is a premium presentation box featuring a wood-grain motif inspired by natural tree rings, symbolising the role of oak casks in shaping the character of each expression. The updated design replaces the brand’s previous landscape-led visuals with a more contemporary aesthetic aimed at improving shelf standout in increasingly competitive retail environments.

Each whisky in the range is now differentiated through bold colourways, including deep indigo, forest green, scarlet red and teal, while updated labels introduce clearer product naming and simplified information to better communicate flavour profiles and positioning to consumers.

The rollout has begun with Tomatin Legacy and Tomatin 12 Year Old Triple Cask – renamed from Tomatin 12 Year Old – with the remainder of the core range set to follow. The previously introduced scarlet red packaging for Tomatin 12 Year Old Sherry Cask will also adopt the enhanced label design.

Importantly for the channel, the refreshed visual identity will extend to global travel retail expressions, including Tomatin 8 Year Old and Tomatin 13 Year Old, which will transition to the updated packaging during 2026.

The update forms part of a broader strategy to strengthen the brand’s visibility and positioning across international markets, including travel retail, where packaging plays a critical role in driving engagement and conversion.

Jennifer Masson, Head of Marketing at Tomatin, said: “This bold new packaging reflects what we do best at Tomatin – exceptional cask management, craftsmanship and attention to detail. It aligns our visual identity with consumer expectations in modern retail and on-trade settings and gives our whiskies greater presence in global markets. Our focus remains unchanged – creating remarkable single malts at excellent value for whisky lovers around the world.”