An integrated global advertising campaign features a community of trailblazing music artists – including James Bay, pictured – who bring the new scent to life.

Tommy Hilfiger (PVH Corp) and Estée Lauder Companies have launched new eau de toilette spray for men, Impact, which celebrates ‘pioneers and change-makers – those who dare to dream and those who strive to excel’.

The new fragrance is now available in travel retail in select locations in EMEA and the Americas in both 50ml and 100ml.

“Impact captivates the dreamer and propels the achiever with the tea-like aroma of a coca leaf accord,” said Tommy Hilfiger.

“Impact is bold and masculine, fusing striking citrus, smoky aromatics and a trio of precious woods, including the powerful hold of Akigalawood, a spicy, woody extract of patchouli.”

RED, WHITE AND BLUE

The curved glass bottle features a T-shaped cap in the signature Tommy Hilfiger red, white and blue colour palette.

Ancillary products include a scented hair & body wash, face moisturiser and grooming oil.

An integrated global advertising campaign features a community of trailblazing music artists who bring the new scent to life.

“The ambassadors have each pushed the boundaries of expectations to define their paths on their own terms,” said the brand.

Shot in London, the campaign is a celebration of music and determination that takes audiences on an adventurous journey across the city, including to the iconic Wembley Arena. Ambassadors include English singer-songwriter and guitarist, James Bay; Colombian-born and Miami-raised singer-songwriter, Sebastian Yatra and German singer and songwriter, Wincent Weiss.