Tous add jewellery weight to Hold Collection ahead of Valentine’s Day

By Luke Barras-hill |


Tous’s Hold Collection uses a customisable ring system that clicks open to house one or a number of smaller charms and pendants.

Tous is gearing up for Valentine’s Day (14 February) by adding new jewellery pieces to its Hold Collection.

The Spanish jewellery and accessories brand and retailer has introduced heart- and bear-shaped items, pendants and leather cords. These are now available at airports.

Among the pieces is an XXS version of a heart featuring a small perforated padlock and matching key in yellow gold, sterling silver and rose gold vermeil with spinels, rubies and turquoise.

A click-to-open ring system characterises the Tous Hold Collection, which was launched in 2018.

“Valentine’s Day is a time to celebrate universal love – a concept closely connected to the Tous brand and its fundamental value of tenderness,” said the brand.

“With the new collection, Tous aims to go beyond the traditional concept of love defined as a two-person relationship and encourage consumers to celebrate Valentine’s Day by sharing it with everyone who is close to their hearts.”


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