Tous opens fifth standalone boutique at Málaga–Costa del Sol Intl Airport

By Andrew Pentol |


The 60sq m store offers products from Tous travel retail exclusive jewellery and leathergoods collections.

Spanish jewellery brand Tous has opened its fifth standalone boutique at Málaga–Costa del Sol Airport.

The 60sq m store features an open layout and a new self-service tower which displays jewellery. It offers products from Tous’ travel retail exclusive jewellery and leathergoods collections as well as the brand’s regular lines.

Tous is currently present in five continents with more than 700 stores in 54 countries. The latest opening is part of the growth plan that includes the coexistence of retail stores and travel retail points of sale, wholesale and e-commerce.


In travel retail, the brand is present in airports worldwide, including Spain, China, Colombia, France, Mexico, Panama, Portugal and the US. Within Spain, Tous has airport stores at airports in Barcelona, Madrid, Valencia, Bilbao and now Malaga. The company plans to increase its number of airport boutiques over the coming months.

Last year, Tous posted consolidated net profit of €27.3m ($30.1m). Two out out of every three stores are now outside Spain and end-customer sales amounted to €466mn, growth of +4.5% on 2017.

The company invested €55m throughout the year on innovation, brand development and construction and renovation of stores. This represents an increase of around +15%.


The 60sq m store features an open layout and a new self-service tower which displays jewellery.

Tous also experienced significant growth in the online channel through its commitment to digital transformation, omnichannel retailing and service flexibility. The company said: “E-commerce sales climbed +43% in comparison with the previous year and the brand started selling in five new countries, growing the number of countries where its products are sold online to 19.

“This powered the online channel to become the company’s third-largest market in sales figures, just behind Spain and Mexico, accounting for 8% of global revenues.”

All the brand’s product categories (fine jewellery, watches, handbags, and accessories) experienced growth, with fine jewellery sales accounting for 67% of total sales — up +4.4% on the previous year.


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