Travel Blue Group is staking its claim to become the most sustainable lifestyle travel accessories company in the world as it unveiled today (13 March) its ‘Our Blue Way’ initiative.

More than 50% of the firm’s products sold in 2023 will be made from recycled or recyclable material, it reports, with a plan to increase this percentage as technology develops.

“Our Blue Way represents a big step change in building our future business,” stated Travel Blue Group Managing Director Daniel Levin. “We have always led the way with recycling; 25 years ago we were the first and only company to use recycled cardboard packaging while others used plastic.

“We were also the first to use soy-based ink and are leading the way again, extending our sustainability philosophy further and as rapidly as possible. We are fully committed and will raise the bar for the industry.”

Responsible category growth

Visitors to the Travel Blue stand at last year’s TFWA World Exhibition in Cannes were greeted by some of the company’s new recycled and recyclable products such as its neck pillows, which feature a 94% recycled cover, 100% recyclable foam and 100% recycled packaging.

“All our trade partners are delighted we are making this move,” continued Levin. “Despite the higher cost of recycled materials, we will not increase prices to our customers and clients – we believe it is a vital development for the market and our contribution to the environment. This is an on-going commitment.

“We received an excellent reception at TFWA Cannes last year and now we are fully launching the initiative under the Our Blue Way banner. There is scope to grow the category and we will do this in a genuine and responsible way.”

“We are a customer-driven business. We work hard and create category-leading products and offer top quality levels of service. We also understand today’s travellers who believe in the importance of environmental responsibility and sustainability and make informed purchasing decisions.”

Launched in 1987 by Founder Avi Levin, family owned Travel Blue Group places environmental and social responsibility at the heart of its operations.

Daniel took over the reins to the business from his father Avi in 2022 after the latter stepped down following a distinguished 35 years’ service in growing the company.

“Together with the team, I am confident we will drive the business forward, offering consumers innovative products that fulfil their needs, while giving operators an enormous opportunity to embrace a sustainable future,” added Daniel Levin.

“Travel Blue accessories have come a long way from simple inflatable pillows to ergonomic, high-quality memory foam to provide travellers not only a relaxing experience but a more ethical option – Our Blue Way.”

Stay close to trbusiness.com for an exclusive video interview with Travel Blue Group Managing Director Daniel Levin…