Travel Blue will introduce a ‘first-of-its-kind’ feather neck pillow to travel retail at next week’s TFWA World Exhibition and Conference.

The travel retail exclusive Hypno-Pillow will allow passengers to ‘enjoy first-class comfort’ wherever they go, according to the firm.

“It’s our softest, most luxurious and pampering pillow yet,” said Travel Blue’s Executive Director Jonathan Smith. “No longer at the mercy of synthetic, scratchy airline pillows, the Hypno-Pillow provides the traveller with the ‘home-from-home’ comfort and reassurance of their own pillow.”

‘UNPRECEDENTED LEVEL OF LUXURY’

The Hypno-Pillow is aptly named after the Greek God of sleep, Hypnos, whose powers enabled him to bestow a perfect night’s rest on both ‘Gods and mortals’, says the brand.

Featuring an 100% cotton satin cover, the Hypno-Pillow can be folded down to a third of its full size and stored in a pouch, which can be attached to a trolley or bag for added portability.

“It contains duck and goose feathers and down feathers, giving an unprecedented level of luxury with the use of all-natural materials,” said Smith. “This makes it quite simply the best travel pillow in the world.

“We are proud to launch this latest innovation which builds on our commitment to help travellers make the most of every journey,” said Smith.