Travel Blue rewards Jonathan Smith with Director promotion

By Charlotte Turner |

Major travel accessories brand, Travel Blue, has announced the promotion of Jonathan Smith to Director of Travel Retail, with immediate effect.


Jonathan has been with Travel Blue for three years and this year celebrates his 27th year attending the Tax Free World Exhibition.


“We have always had a policy of trying to promote from within our organisation. We are delighted with the increased distribution that Jonathan has achieved since joining us, not only in travel retail, but also through his additional responsibilities in managing distributors in key countries in the Far East,” says Founder and Managing Director Avi Levin.


Travel Blue is exhibiting at TFWA World Exhibition again this year (Red Village stand M24) showing its extensive range of more than 250 Travel Accessories, now sold in over a thousand outlets in 98 countries via retailers including Heinemann, Dufry, World Duty Free Group, DFS, LS Travel Retail, Nuance and several other major operators.


Jonathan Smith Travel BlueDOUBLE-DIGIT GROWTH

The company says it has seen double-digit growth in the past year, both through new distribution and increased sales with existing retailers. “All credit goes to the international duty free operators that have helped and supported us enormously in the company’s access to more distribution,” says Jonathan Smith [pictured left].


“Our accessories are one of the very few product ranges where you can actually guarantee they will sell themselves, if you put them in an airport or other High St environment, where the footfall is high,” says Smith.


Best sellers are travel pillows, followed closely by travel adaptors, locks and luggage straps. New lines will be launched in Cannes this year.



In 2009 the company introduced its Free-Lost-Found service, which gives the consumer the comfort of knowing that his/her valuables can be traced and found all over the world. This service is completely free of charge for customers and consumers alike, a real added value for travellers.


Travel Blue claims that comparative tests with competitive brands has shown that stocking the Travel Blue range can increase sales by up to 25%


“The quality and variety of our product range, our commitment to environmentally friendly packaging, customer service, product training, and our Free-Lost-Found service are a powerful combination for airport retailers,” adds Smith.

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