The Memory Collections concept will be vividly displayed at the Travel Blue stand in Cannes. 

Travel Blue is set to showcase its rapidly expanding range of travel accessories, backpacks and luggage at next week’s TFWA World Exhibition in Cannes (Yellow F33).

Specifically targeting the Gen Z market, the Travel Blue portfolio is ideally placed to capitalise on shopper demand for more affordable and practical purchases.

Centre stage will be the backpack range, which has been extended with new designs and colourways, including the brand new EcoJourney backpack, made from 100% recycled nylon.

The EcoJourney backpack (RRPUS$119.90), part of the Traveller Collection, features a sleek professional design with handy features for modern business travellers: a side shoulder strap, carry-on straps with hidden main strap technology, a padded laptop compartment and smart interior organisers.

What’s more, it fits in the overhead cabin compartment of most airlines.

The EcoJourney backpack features a sleek professional design with handy features for modern business travellers.

“The EcoJourney backpack is the next step in our mission to reduce the impact of global travel retail on the planet,” said Travel Blue Managing Director, Daniel Levin, highlighting the brand’s advancements in recycling and sustainability.

“Our use of recycled plastics, as part of the Our Blue Way initiative, has now reached the equivalent of over 4.7 million 500ml plastic bottles. This weighs in at over 188 metric tons or one fully grown blue whale.”

Travel Blue backpacks are lightweight, made from high-quality materials and come with an affordable price tag, which the company says fits with Gen Z’s functionality and cost requirements.

The backpacks come with a three-year global warranty, reflecting Travel Blue’s commitment to quality and durability.

Visitors to the Travel Blue stand can also see the Memory Collections concept displayed.

The pins and patches feature national symbols and cultural icons and are available exclusively to each geographical location.

In Cannes, the collection includes iconic buildings such as The Eiffel Tower, The Leaning Tower of Pisa, The Colosseum and The Parthenon. Two to three pins retail at US$9.99 and a patch retails at US$3.99.

In addition to pins and patches, Memory Collections includes destination-themed memory foam pillows.

“We look forward to meeting both existing and new partners on our stand and developing plans for the year ahead,” said Levin.

“Our new products and Memory Collections concept will brighten up the Palais and show customers there are significant opportunities in the current market to fulfil shoppers demands for high quality, affordable, sustainable, personalised and functional purchases.”

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