Travel accessories brand Travel Blue Group will unveil its new sustainability initiative during this month’s TFWA Asia Pacific Exhibition & Conference, set to take place in Singapore this month.

Named Our Blue Way, the drive seeks to engage business partners with the brand’s mission to lead sustainability in the GTR accessories market.

Travel Blue says it expects over 50% of its products sold this year to be made from recycled or recyclable material, and has committed to increasing this as fast as technology allows.

One example from the range are Travel Blue’s neck pillows, which are made from a 94% recycled cover, 100% recyclable foam, and 100% recycled packaging. The brand says the product offers an identical look and feel, with the same comfort levels, as its existing pillow.

Travel Blue’s mobile accessories brand Lexingham continues to use sustainable tech across its earphones, power banks and charger lines.

“It is a huge pleasure to be coming back to TFWA Singapore in person after so long,” said Travel Blue Managing Director Daniel Levin. 

“Our presence is very strong in the Asia Pacific region and many important and close clients are located there. 

“The prospect of seeing everyone face-to-face is extremely positive and we look forward to sharing Our Blue Way and discussing how they can take part in this opportunity. 

“As a trade, we can positively affect the world and we are proud to be running our business more sustainably by looking for better solutions.” 

‘Absorbing cost’ of sustainability

 Travel Blue says it has invested in its geographic expansion in recent years, and now has an established footprint with offices across the Asia Pacific region.

“The last 12 months have seen a huge growth in travellers and demand is strong again,” Levin continued. 

“Fortunately, we were well prepared and able to supply stock to customers as needed. We are not yet covering the entire map, so there are still opportunities to go after. 

“Ever since the business started 36 years ago, sustainability has been important at Travel Blue Group, but now the responsibility for the environment has fallen to our generation. 

“Our Blue Way is the right way for us and our customers to make a difference and we have decided to absorb the cost of converting to sustainable products. 

“This is our contribution to making this approach the ‘new normal’. The response from the trade has been great, welcoming Our Blue Way with open arms.  

“We are a customer-oriented company, we are never complacent and work with respect and in partnership, focusing on great service as well as great products. 

“As a family business, we believe people are everything and treat customers how we would want to be treated ourselves. This part of the world, which I love, has suffered a lot with Covid. During those dark times we worked hard to maintain morale in difficult conditions. 

“Now the Asia Pacific region is bouncing back and this is wonderful to see. Our team is looking forward to meeting after so long and TFWA Singapore will be a great opportunity to stop, reflect and spend time together, not just on Zoom.”

Last year, Travel Blue donated 50,000 items to victims of the humanitarian crisis in Ukraine.