Travel Retail Awards 2021: Entries now open

By Michael Barrett |

The deadline for entries to the 2021 consumer-voted Travel Retail Awards is Sunday 23 May.

TRBusiness is delighted to announce that the consumer-voted 2021 Travel Retail Awards is officially open and entries are now being accepted by clicking here.

Companies vying to win the industry’s only consumer-voted award for their category can submit their nominations until Sunday 23 May.

As announced, the awards ceremony will take place on the evening of Tuesday 28 September in Cannes during the TFWA World Exhibition & Conference.

Submissions for the product awards will remain at £245 per entry (frozen). All airport, cruise and inflight awards will remain free of charge to enter. Details of entry criteria and terms and conditions can be found on the Travel Retail Awards website.

NEW CATEGORIES; MORE IMPACT

The consumer-voted 2021 Travel Retail Awards will once again be held in partnership with leading Swiss research agency m1nd-set.

Every single product entered into the awards will be submitted to, and evaluated by, a panel of more than 5,000 travelling shoppers, sourced from m1nd-set’s unique international database.

Products are also scrutinised by a team of international travelling bloggers and video bloggers, with a broad range of experience between them.

The blogger/vlogger panel will have the added advantage of being able to touch, feel and experience each product for themselves before judging.

The results generated by m1nd-set’s database will represent 70% of the overall score for each product, while the points awarded by the bloggers and vloggers will represent 30%.

Products either have to be already present in the travel retail environment or are planned to launch imminently in the industry. Products previously entered into the awards may be re-entered.

Meanwhile, the ‘Best Sustainable Airport, Airline and Cruise Retail’ award broadens the ‘Green’ award category to any company working across travel retail  (airports, airlines or cruise companies). Submissions for the ‘Best Sustainable Airport, Airline and Cruise Retail’ award will be free of charge.  This award is for Airports, Airlines and Cruise companies and their respective retailer or F&B partners only.

Also new to the Travel Retail Awards in 2021 is the ‘Best Sustainable Supplier’ award. This will feature among the product awards.

Peter Mohn, CEO at m1nd-set commented: “We’re delighted to be partnering with TRBusiness for the fourth consecutive year. The feedback from all companies has been consistently extremely satisfying since we first participated in the awards in 2018.

“Despite the Covid pandemic, travellers are still actively looking for innovative products when shopping in airports and are certainly attracted by award-winning brands” Mohn continued.

“Our research shows that consumers are 22% more likely to purchase a product displaying a label that says ‘Finalist – Voted by Shoppers’ and 31% are more likely to purchase a product with a label that says ‘Winner – Voted by Shoppers’.”

Nigel Hardy and Janice Hook, Joint Owners and Managing Directors, TRBusiness believe the industry needs to be more proactive than ever in showcasing award-winning products and services to customers who will not have travelled for a considerable period of time.

Nigel Hardy and Janice Hook, Joint Owners and Managing Directors at TRBusiness added: “The industry needs to be more proactive than ever before in showcasing its award-winning products and services to travellers.

“A significant percentage of travellers over the coming weeks and months will not have travelled for a considerable amount of time.

“They will be all the more sensitive to brands that carry award-winning labels, especially when these are voted by peers – the travelling consumer, as are the consumer-voted Travel Retail Awards.

“We encourage all retailers to ensure shoppers are fully aware of all the consumer-voted awards finalists and winners. We look forward to seeing a large number of new entrants for the 2021 edition.”

All entrants of the 2021 global Travel Retail Awards will be automatically enrolled into the 2022 Travel Retail Awards: Asia Pacific.

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