Travel Retail Awards 2018 winners reap real rewards

By Charlotte Turner |

Awards image JPGSince the inaugural Travel Retail Awards – the first consumer-voted awards dedicated to the duty free and travel retail industry – took place last May in Singapore, yet more award-winners can reveal the tangible benefits – and sales growth – they have achieved as a result of their success at the event.

 

Just recently, Desigual was proud to share with TRBusiness that not only was their success last May ‘a big surprise’ in Singapore, but the ‘incredible award’ helped them enormously in the last year.

 

The brand told TRBusiness that the award specifically boosted its presence in Asia and LatAm Travel Retail. Knowing that the product has been so well received by the end consumer has made buyers feel more confident, insists Desigual, “especially the new ones who have never worked with Desigual before”.

 

The deadline to enter products for this year’s awards is 25 January. To enter click here.

 

“The sales results also confirm how well-received the product has been,” adds Desigual, which says it is using the winners logo for the product’s listing within inflight magazines, allowing it to stand out from its competitors.

 

M1nd-set-TR-Awards-logo-study

SHOPPERS AT THE HEART

“We are encouraged to compete again, up against the best brands [in the industry]. We hope we can achieve the same success in 2019 with our new products.”

 

Desigual-Travel-Retail-Award-2018

Desigual says the ‘incredible award’ helped them enormously in the last year.

TRBusiness was keen to back up the anecdotal evidence of the winners (and finalists) with a study conducted by travel retail consumer research experts, m1nd-set.

 

TRBusiness can reveal that 31% of consumers would be influenced to purchase a product in duty free & travel retail stores upon seeing its Travel Retail Awards ‘Voted by Shoppers’ winners logo. In addition, 22% of those surveyed said they would be influenced by the finalist logo.

 

Will Naylor, Senior Brand Manager, Whisky, Bacardi Global Travel Retail tells TRBusiness why it an easy decision for BGTR to enter the awards again in 2019.

 

“Bacardi is delighted that our Aberfeldy 12YO Gold Bar tin was a double winner, including best overall product, in the inaugural consumer-voted Travel Retail awards in 2018.

 

“The shopper is at the heart of everything we do in Global Travel Retail and having their opinions and endorsements on our products is extremely welcome and important to the business.”

 

Meanwhile, Lego says it remains ‘extremely proud’ of winning a Travel Retail Award and has since used the winners logo on its travel retail advertisements as well as on its stand at the TFWA Exhibition in Cannes last year.

 

REAL RECOGNITION FROM THOSE THAT MATTER MOST

Carla Dupisson, Global Operational Marketing Director for Interparfums adds her praise to the Travel Retail Awards game-changing initiative: “Thanks to the travel retail awards, we were able to increase the brand awareness/fragrance exposure in areas where Oscar de la Renta is less well-known.

 

Travel-Retail-Awards-why-enter-2019-tall“Being able to communicate this great news peaked the interest and curiosity of our worldwide partners.

 

“Following the positive impact of this initiative, we are registering three new fragrances for 2019. Having the recognition of travel retail consumers is very important to us, as travel retail is obviously an important part of our business.”

 

WHY ENTER?

Aside creating invaluable contact with shoppers, the Travel Retail Awards is engineered to assist suppliers in tailoring future products to consumers’ expectations and needs.

– Finalists and winners will be entitled to use the special consumer-recognised Travel Retail Awards logo – the only award for travel retail products that is voted for by consumers.

– Winners and finalists can use this accolade to help gain sales.

– Every product entered receives a FREE consumer feedback document from m1nd-set.

– ALL products entered can utilise consumer feedback to improve B2B travel retail listings.

– Products will be evaluated by blogger and video blogger influencers.

– ALL finalists will receive a complimentary ticket to the awards dinner in Singapore.

TO ENTER THE AWARDS CLICK HERE: https://www.travelretailawards.com/how-to-enter

To view the full list of categories, including information on the entry process, click here

Find out more about what it means to be a winner at the Travel Retail Awards by watching the video below.

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