TRB backs hospice and Leukaemia charity ‘pain’

By Doug Newhouse |

Besides our regular annual charity donations, TRBusiness also likes to give money to worthy individual efforts and causes and this month we are donating a four-figure sum to Hannah Lyons, Brown-Forman Beverages, Global Travel Retail – Portfolio Brand Manager. 

It only seemed right after Lyons told us that April 2015 to April 2016 is effectively her ‘Year of Pain’, where she is putting herself through some extreme endurance challenges to raise money for two very deserving charities.


These are the Chestnut Tree House hospice that provides care to life-limited children and their families and the Leukaemia and Lymphoma society that offers support to those suffering from blood cancers, while it also fights to find a cure. Hannah told us that this latest effort also involves her brother Dan, with both of them pushing their bodies to the very limits to attract donations.


In her quick description of pain – as most of us have never endured – she said: “This year I have already undertaken a half ironman (1.2m swim, 56-mile bike 13.1-mile run), this was actually my first full triathlon too. Then the following weekend I ran back-to-back half marathons, one being a tough trail one. Then in June, I flew home and completed a 69-mile ultra-marathon with my brother.


The amazing Hannah Lyons (Brown-Forman Beverages) and her brother Dan celebrate ‘not killing each other’ on yet another worthy charity initiative.



“The main miracle is that we didn’t kill each other, although, I may of used a few choice expletives at him when he got injured, couldn’t run and we had to walk the last 20 miles. That whole race has never made me dig so deep. Nineteen hours later and I crossed the finish line.


“Three weeks after this I then completed another half ironman. This nearly didn’t happen as I ended up with some bad blisters that for various reasons got worse and had me doubting I would be able to run a mile, let alone 13.1. However, I did it and even managed to take four minutes off my time.


“This is all leading up to the big ones though! In October, I will be taking on a full Ironman – a 2.4-mile swim, 112-mile bike and 26.2m run. Just the training for it is brutal.  Early morning swims, 90-mile bike rides in the heat, constant hill repeats!!!


The agony and pain of the long-distance runners – all for a great series of charitable causes.



“However, once I cross that finish line, sadly, it’s not over for me. My training then takes a turn to high mileage back-to-back training runs, as in April I take on the Marathon Des Sables. This is 150 miles across the Sahara Desert in five days.


“To give this one an added little kick, it’s a self-sufficient run. You have to carry all of your food and belongings with you. They give you water and a tent and that’s it. Oh, and I’m doing this one with my brother too, I can’t guarantee we’ll both come back alive.”


Anyone who would like to donate money to this huge effort by Hannah (and her brother) can do so at the following link:


Any individuals who would like to see a sample of what they have to go through to raise money for their very deserving chosen charities can click on any one of these links below. [It is worth the time just to see the amazing Olivier Lyons – the daughter of Dan Lyons – make her stunning and very funny debut as the presenter–Ed].










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