From L-R: Nick King, CEO, Bluedog Group; Nigel Hardy and Janice Hook, Co-owners & Joint CEOs, TRBusiness; Ollie Potter, MD, HEX; Andy Machin, MD, Kounter. 

Global event, retail, digital and creative firm Bluedog Group has deepened its partnership with TRBusiness via an exclusive three-year deal.

Under the terms of the agreement, inked ahead of this week’s TFWA World Exhibition & Conference in Cannes, Bluedog Group will deliver end-to-end, turnkey solutions for TRBusiness’ growing portfolio of digital and live events, including the TR Consumer Forum, the Travel Retail Awards and TR Sustainability Week.

The first event on the agenda is the the Global Travel Retail Awards, which is taking place on the evening of Tuesday 30 September at Hôtel Martinez in Cannes.

“We’re thrilled to be extending our partnership with the Bluedog Group, whose team of incredibly talented professionals are dedicated to helping us take our events to the next level,” said Nigel Hardy and Janice Hook, Co-owners & Joint Chief Executive Officers.

“Their production expertise combined with our distinctive event formats creates an exciting opportunity to deliver bigger, bolder and more impactful experiences for our audiences.

“This collaboration with marks a significant step forward in our strategy as we aim to set new standards in audience engagement and event execution.”

Behind the scenes at the TR Consumer Forum 2025.

The Bluedog Group has worked with the TRBusiness team for more than a decade and this fresh agreement to 2028 further reinforces the development and evolution of the company’s vibrant event programme.

“I am extremely pleased that we can continue to look forward to many exciting years ahead,” commented Nick King, CEO, Bluedog Group.

“We look forward to working with the team to further elevate TRBusiness’ event portfolio.”

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