TRBusiness is delighted to announce that it is the first TR specialised media to sign up as a sponsor for TFWA’s Innovation lab, as this publication approaches an exciting new chapter in its development.

The Innovation Lab initiative, new to the TFWA World Exhibition in Cannes this year, is in line with TRBusiness’ own ethos of helping the DF&TR industry grow through more effective engagement with consumers.

The Travel Retail Awards – a joint venture between TRBusiness and m1nd-set – has proven to be an excellent platform serving the industry in this regard.

As reported, TFWA’s Innovation Lab will give visitors the opportunity to learn about the latest and most important creative developments.

Your 100-second guide to TFWA’s Innovation Lab can be found here.

‘NEW IDEAS. FRESH THINKING.’

The new addition to the TFWA event will run from 1 October to midday on 4 October under the banner of ‘New ideas. Fresh thinking’.

This year’s Innovation Lab will welcome around 30 exhibitors showcasing novel ideas and new products in areas such as customer engagement, digital technology, brand activations, in-store design and sustainability.

The lab will be located at an exclusive tented exhibition area facing the Majestic Beach, beside the main exhibition at the Palais des Festivals.

It will welcome around 30 exhibitors showcasing novel ideas and new products in areas such as customer engagement, digital technology, brand activations, in-store design and sustainability.

As the TFWA’s partner in its exciting new venture, TRBusiness will make its October issue and indispensable Top 10 Operators Annual Report available in three locations at the TFWA show; including the entrance to the basement villages, Riviera Village and of course, the TFWA Innovations Lab itself.

MORE IN THE PIPELINE FROM TRBUSINESS

TRBusiness will also be part of the TFWA Innovation Lab ONE2ONE meetings program.

A shot from TFWA’s successful Digital Village taken last year.

“We are delighted to be the first specialised TR media to sponsor TFWA’s Innovation Lab,” say Nigel Hardy and Janice Hook, owners of TRBusiness.

“TRBusiness is widely recognised as the most innovative travel retail B2B media company following recent and historical success of the consumer-voted Travel Retail Awards, Travel Retail Question Time, Confectionery Conversation, Top 10 Operators, Top 10 Airports in addition to our unrivalled video library and many more tailor-made services created to help the industry grow.”

“We look forward to announcing some exciting new initiatives in the coming months, building on our existing portfolio of many innovative platforms and services.”

Please contact [email protected] and [email protected] for any advertising queries and [email protected] to schedule a meeting at the TFWA World Exhibition.

Last year’s Digital Village will be replaced by this year’s Innovation Lab.