In the latest edition of TRBusiness’ Singapore Shorts video series, brought to you in partnership with The Bluedog Group, we hear from Nestlé International Travel Retail Global Head of Marketing Aura Sanchez Farrera (watch the full video below).
Reinforcing the KitKat and Smarties maker’s relationships with its customers was pivotal at the recent TFWA Asia Pacific Exhibition in Singapore, where Nestlé showcased its portfolio at stand 2-L32.
“The major opportunity for confectionery and the other categories, first of all, is the recovery after the Covid situation,” said Sanchez Farrera, who was attending the regional summit in Singapore for the first time.
“It’s not only a confectionery topic. We are all waiting for the Chinese to go back to travel. They love our brands and we are very sure they will start travelling at the levels they used to.”
Sanchez Farrera maintains that capitalising on the recovery and leveraging on Nestlé ITR’s expansion plans remain key priorities moving forward.
As reported, the company used the Singapore regional summit to shout loud about its vision to transform food into the number one most purchased category in travel retail through its VERSE model (Value, Engagement, Regeneration, Sense of Place and Execution).