TRBusiness Shorts: New consumers ‘driving the single malt category in GTR’

By Luke Barras-hill |

Whyte & Mackay has shared its excitement about the performance of the single malt whisky category worldwide, which according to the company is being accelerated by younger (legal age) consumers entering the segment.

“This category is excellent as it’s proven to attract new consumers to the spirits industry more often and because single malt is a luxury item, it’s delivering greater revenue to our retailers,” Clarisse Daniels, Regional Director Global Travel Retail – EMEI & Americas, Whyte & Mackay told the TRBusiness Shorts video series, brought to you in partnership with The Bluedog Group.

As reported, King Alexander III is the latest addition to The Dalmore portfolio and King Alexander series, one of its flagship brands, being the only six-cask finished malt in the business.

Richard Trimby, Travel Retail Director*, Whyte & Mackay describes The Dalmore as a brand “on fire” in Asia in the last six to seven years.

The travel retail exclusive sku was introduced to buyers during last month’s TFWA Asia Pacific Exhibition & Conference.

In this TRBusiness Shorts video, Whyte & Mackay touch on the pulling power of single malt Jura, inspired by the isle of the same name situated on the west coast of Scotland’s Inner Hebrides.

Jura Islanders’ Expressions is a travel retail exclusive series of whiskies that celebrates creative links to artistic communities.

The latest edition, the Pale Ale Finish No. 2, was launched this year and follows the 2022 activation of ex-Barbados rum cask-finished Jura Islanders’ Expressions No. 1.

“The first edition sold out in a month last year,” adds Daniels.

*Since this video was filmed, Whyte & Mackay has revealed several changes to its travel retail leadership structure, with the division’s Travel Retail Director Richard Trimby departing and Clarisse Daniels assuming the new role of Regional Director Global Travel Retail – EMEI & Americas Whyte & Mackay (as reflected in the video).

To read more about the changes, click here.


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