TRBusiness Showcase: Mars

By Charlotte Turner |

TRBusiness talks to Craig Sargeant, General Manager at MARS International Travel Retail about the confectionery channel, the company’s performance and the challenges faced in travel retail/ duty free over the past year, and their hopes and plans for the year ahead.

 

As previously reported, Mars International Travel Retail (MITR) says it is flying to TFWA Asia Pacific (N29) bolstered by strong sales results in the region during the past year. With an on-going mission to drive growth globally in confectionery sales, Mars says these figures highlight that MITR is well underway in achieving its ambition.

 

MITR plans to open new stores in Kuala Lumpur and Thailand KinMin in the coming months and is also re-developing its current Changi M&Ms store, focusing on its three key elements; innovation, activation and fun.

 

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