Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.TRBusiness Showcase: Treasury Estates
By Charlotte Turner |
TRBusiness speaks to Andrew Carter, Chief Commercial Officer APAC & EMEA at Treasury Wine Estates.
We learn about the company’s performance in the past year, and their five-year mission to double the size of their global travel retail business.
Andrew talks about the regions in which they hope to gain a stronger foothold, and their ultimate aim to develop the global wine category in duty free stores, bringing the cellar door to life through the use of brand ambassadors and in-store education.
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