TRBusiness Showcase: Treasury Wine Estates

By Doug Newhouse |

Doug Newhouse talks to Tom King, Global Travel Retail General Manager at Treasury Wine Estates about the development of the wine category in travel retail.


Tom King, Global Travel Retail Manager at Treasury Wine Estates, which represents Wolf Blass and Penfolds, tells Doug Newhouse that the wine category is relatively under developed, and that TWE has seen an opportunity to take a lead role in that development. “Previously it’s suffered from a lack of focus and investment over recent years,” adds King.


But King does believes that when executed properly, the luxurious nature of the travel retail environment coupled with the right demographic of passengers, provides the ultimate showcase for its brands.


For many years Treasury Estates has been selling its wines through travel retail operators, but 18 months ago the decision was taken to really capitalise on further opportunities for the category in travel retail.


“For travel retail, we make sure there is allocation of our fine wines and vintage wines available for our key partners who have a strong belief in the wine category,” says King. “These partners execute the category well, they display and store our products well and in the right conditions.”



OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend