TRBusiness to moderate at TFWA Asia Pacific Live

By Luke Barras-hill |

TFWA Live at the Sands Expo & Convention Centre will offer the industry a vital in-person networking opportunity.

TRBusiness and m1nd-set are delighted to announce a partnership with Tax Free World Association (TFWA) to host a workshop entitled ‘Sustainable futures’ at the forthcoming TFWA Asia Pacific Live 2022 networking event in Singapore (9-11 May).

TFWA shelved plans for the popular Asia Pacific Exhibition & Conference earlier this month, replacing it instead with a two-day in-person networking event at the Marina Bay Sands Expo & Convention Centre.

TFWA Asia Pacific Live’s agenda, further details of which were announced last week (for more on the programme itself, click here), features the 90-minute Sustainable futures workshop (14:00 – 15:30 SGT) as part of the conference schedule on day two (Wednesday 11 May).

WHAT TO EXPECT

Travel retail research specialist m1nd-set will set the scene by drawing on a major consumer study to interpret how shoppers across Asia define ‘sustainability’ and how perceptions vary by nationality.

TRBusiness and partner m1nd-set will unbox how environmental and societal concerns have and are impacting consumers’ purchasing decisions.

The Sustainable futures workshop, part of the TFWA Asia Pacific Live workshop agenda, takes place on Wednesday 11 May (14:00 – 15:30 SGT).

The workshop, designed to be an interactive, working conversation rather than a series of presentations, will also offer a platform to brands and retailers.

TRBusiness will ask how stakeholders are adapting their business models to meet the expectations of consumers and business partners.

Sustainable futures builds on the success of the revered Travel Retail Consumer Forum, which made its in-person debut in London in September.

The dedicated Sustainable futures session will offer bespoke shopper insights tailored to Asia Pacific travel retail dovetailing with an interactive panel discussion, with audience participation encouraged.

M1nd-set’s research will identify three crucial trajectories: conscious consumerism, personal healthcare, and engagement and digitalisation.

TR Consumer Forum partner m1nd-set will deliver region-specific intelligence on the key trends shaping travel retail purchasing. 

Conscious consumerism will consider how Asia Pacific consumers are becoming increasingly sensitive to the sustainability criteria of the products and services they are being sold.

This will be assessed across the value chain – from sustainable production processes and packaging, to the attention paid to the social values and ethics of companies.

Among other elements, the m1nd-set insights will investigate consumers’ concerns around sustainability and how that transmits to the shopping decision; their likelihood to shop for sustainable products; importance ascribed to the lifecycle of products (i.e. recycled, biodegradable, compostable packaging, ingredients); sustainable store design; and the current perception and satisfaction with sustainable offers in travel retail.

Meanwhile, personal healthcare will echo a growing demand for health and wellness products and heightened cognition of consumers’ physical and mental wellbeing.

In addition, the trend towards engagement and digitalisation will concentrate on facets such as personalisation and omni-channel and social commerce experiences via investment in augmented reality and virtual reality technology, among other areas.

Stay close to TRBusiness.com for more information on the ‘Sustainable futures’ session…

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