Video exclusive: Bacardi GTR’s VP, Mike Birch

By Charlotte Turner |

Mike-Birch-Bacardi-video-stillTRBusiness speaks to Mike Birch, Vice President, Managing Director, Bacardi Global Travel Retail about the company’s success within the duty free and travel retail channel over the past year.

 

We learn about the latest product launches, and Bacardi’s strategy to premiumise and differentiate their brands from others within the spirits channel.

 

Birch also talks about the heritage and provenance of the Bacardi brand, and how it is central to the growth of the rum category. He shares Bacardi GTR’s aspirations to organise a winning portfolio and grow their market share in 2016.

 

See a longer interview conducted by Doug Newhouse with Mike Birch in the December issue’s Wine and Spirits report.

 

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend