TPB secures new listings with Dufry for 19 Crimes and Beaulieu Vineyards

By Luke Barras-hill |

Treasury Premium Brands has picked up more wine listings for 19 Crimes and the luxury Beaulieu Vineyards range across Dufry’s global estate.

Dufry Group’s global locations have welcomed an expanded wine offering from 19 Crimes and Beaulieu Vineyards after the global travel retailer agreed new listings with Treasury Premium Brands (TPB).

The listings for 19 Crimes follow two successful three-month-long brand activations at London Stansted and London Heathrow Airports in 2022 and 2021, respectively.

This summer, London Gatwick Airport will host a 19 Crimes activation, with more activity planned for Halloween.

The Gatwick site will feature the personalisation labels promotion, enabling travellers to upload their own photos to purchased wine bottles.

Meanwhile, an extended wine offer from the luxury Beaulieu Vineyards range has arrived at Dufry sites worldwide.

The lineup includes Beaulieu Vineyards Georges de Latour, Beaulieu Vineyards Tapestry, Beaulieu Vineyards Rutherford and Beaulieu Vineyards Napa Valley Cabernet Sauvignon expressions.

In addition to the above, TPB is supplying the following newly listed wines to Dufry: Gabbiano Chianti Classico, Gabbiano Chianti Classico Riserva, Gabbiano Venezie Pinot Grigio, Monsieur de Cambon, Cambon la Pelouse, Belle Vue and Aura de Cambon.

19 Crimes is aiding the expansion of Dufry Group’s wine portfolio in global travel retail. Pictured: Sampling activity for 19 Crimes at London Heathrow Airport.

“We are extremely pleased to see our GTR campaign for 19 Crimes taking off in partnership with Dufry as well as building the luxury wine category with Beaulieu Vineyards across key hubs,” said Katherine Berry, Business Manager Travel Retail, Treasury Premium Brands.

“These new listings build on the work we’ve done to develop the 19 Crimes brand among travellers and shows the great potential for wine to become an even bigger category in duty free.

Paul Martin, Liquor Product & Promotion Manager UK, Dufry added: “We are delighted to be furthering our wine product offer in collaboration with Treasury Premium Brands. With popular and high-profile wine brands such as 19 Crimes and Beaulieu Vineyards joining fellow Treasury Wine Estate group brands such as Penfolds, it’s a great time to be expanding the wine category in global travel retail.”

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