Dynamic display is the philosophy behind the development of new display concepts by Travel Retail Innovations for shops which the distributor hopes to introduce to travel retail outlets, according to Ceo, Theo Lammers.
The first uses a back wall of LED tiles which project moving images to create a constantly changing shopping environment. Using computer-generated graphics or film, the LED wall simulates any environment or landscape the retailer chooses, from an airport to an office, to a sun-kissed beach.
In busy stores where there is no space for a moving backdrop, TRI has commissioned programmed LED display lighting focused on the shelf units, which changes gradually from red to blue to green and subtly alters the ambience of the shop every second, every minute, or every hour.
Visitors to TFWA World Exhibition (September 19-23) will be able to view these innovative display concepts on the company’s Yellow Village booths B27 and C29. Alternatively, they can contact Travel Retail Innovations at [email protected].