As the TRMarketplace inaugural digital forum fast approaches, TRBusiness and Bluedog Productions are delighted with the positive feedback we continue to receive about launching the concept and are working around the clock to prepare for the platform’s opening in August; a full month ahead of the event’s start date (28 September – 2 October).
We are now able to share another helpful Exhibitor Walkthrough Guide of TRMarketplace (below), which crystallises the unique features which has drawn so many exhibitors to the new digital meeting and conference platform.
James Prescott, MD, Harding Retail told TRBusiness recently: “Our industry is all about connections, and in these challenging times, we need to keep the channels of communication open now more than ever.
“TRMarketplace’s mixture of brands, the knowledge & insights programme and the centralising of focus of the industry for the duration is key. It’d be easy for everyone to hide away and wait for ‘normality’ to return, and then to go back to what we did before, but with office vs virtual likely changing our way of working day to day, why wouldn’t or shouldn’t conferences and exhibitions go the same way. Ideally virtual events will become complimentary to the physical events – both can work alongside each other.
CRITICAL TO LEARN QUICKLY
“This year it’s critical we all learn, and learn quickly. We all need to think differently and generate new ideas, new products, new propositions and new ways of engaging with consumers.”
As recently reported, Mondelez World Travel Retail (MWTR) has signed up as the confectionery webinar sponsor at TRMarketplace in a further – and significant – show of support for the event that underlines its accelerating momentum since launching in May.
In addition, the confectionery giant will showcase its extensive travel retail portfolio via a dedicated brand hub at the industry’s first digital-led conference and networking event.
The confectionery insights webinar, part of TRMarketplace’s comprehensive e-learning programme, will feature business-critical intelligence and the latest data from Swiss research agency and official consumer insights partner m1nd-set, together with contributions from leading retail training company the Institute of International Retail.
Available exclusively at TRMarketplace, the educational programme feeds directly into the week-long Consumer Insights Hub that affords exhibitors and visitors a clearer understanding of changing consumer behaviours towards travel and shopping.
MONDELEZ BACKS TRMARKETPLACE
TRMarketplace and partner Bluedog Productions invite users to join daily webinars, where expert moderators and prominent DF&TR executives will dissect pertinent issues facing the industry as a result of the coronavirus (Covid-19) pandemic.
“We are all really excited to join this inaugural digital event. Mondelez World Travel Retail is the market leader in confectionery and we are proud to sponsor the webinar on our beloved category,” commented Jaya Singh, Managing Director, MWTR.
“Confectionery is universal, impulsive and triggers cross-category purchases – the successful combination of these attributes with the latest TRMarketplace insights plays a crucial role in the recovery of this unique channel.”
Retail operators can enjoy complimentary access to TRMarketplace, while a fixed price to exhibit of GBP £4,495 (ex VAT) represents tremendous value to stakeholders.
Available to all categories, TRMarketplace will allow each supplier/brand access to a dedicated ‘brand hub’, where they can showcase their respective product portfolios.
Brands can upload all relevant documentation for visitors to browse and download (access restricted). Brands will even be able to facilitate the launch of new products.
Each brand representative can schedule video conferences with retailers and other partners using the platform’s secure integrated software, alleviating the need to install any third-party add-ons. The number of brand representatives is unlimited. The number of concurrent video conferences that can take place is also unlimited for each brand.