Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.TRT UK develops social learning tool for crew
By Charlotte Turner |
TRT UK Managing Director Christine Martin gives her review of the second TRTradeshow event, which was held at Gatwick’s Hilton hotel in September.
Martin tells TRBusiness how she thinks the show has improved and what she has planned for future events.
She also tells TRBusiness that the inflight retail industry’s greatest challenge is its inability to adapt to mounting threats such as eCommerce and the discount culture.
Unsurprisingly, ISPY founder, Martin, points to the importance of crew engagement to help enhance the level of customer service inflight, which is often below par.
She also speaks of a new ‘bespoke online social learning programme’ which TRT is currently developing that she thinks “is going to be ground-breaking and life-changing for the crew” and will ultimately raise the level of customer service on board.
Prada Beauty winter takeover drives strong results at CPH
Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...
Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...
Learnings from APTRA conference: go hybrid and dissect spirits
Image Credit: APTRA India is one of the few bright spots for the global travel retail channel...
-
International,Prada Beauty winter takeover drives strong results at CPH
-
International,
Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO
-
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.
