Tumi celebrates Year of the Horse with Lunar New Year collection
By Naomi Chadderton |
Tumi has unveiled its 2026 Lunar New Year collection, marking the Year of the Horse with a limited-edition capsule designed to resonate strongly with travelling consumers during one of the most important gifting periods in travel retail.
Rooted in the symbolism of the Horse in the lunar zodiac, the collection channels themes of momentum, freedom and exploration – values that closely align with Tumi’s positioning as a global travel and lifestyle brand. The capsule reworks some of Tumi’s most recognisable silhouettes across the Alpha Bravo, Voyageur and Belden ranges, introducing equestrian-inspired details that add a distinctive seasonal twist while maintaining the brand’s focus on performance and durability.
Alpha Bravo styles, designed for frequent travellers and everyday mobility, feature embossed horse motifs, contrast stitching and bridle-inspired trims. Pieces such as backpacks, slings and totes are intended to move easily between travel, work and leisure, reinforcing their relevance in airport retail environments.
The Voyageur line brings a more refined, lightweight offering, with bestselling women’s styles updated through subtle equine details and collectable touches including lucky horseshoe coins and horse-embossed card cases.
Accessories within the Belden range complete the capsule with smaller gifting options suited to impulse and premium purchase moments.
“The Horse represents movement, freedom, and an unwavering pursuit of what’s next — all qualities that deeply resonate with how we design at TUMI,” says Victor Sanz, TUMI’s Global Creative Director. “For this collection, we incorporated equestrian elements in a thoughtful way to create pieces that carry intention into the new year.”
Available now, the Year of the Horse capsule strengthens Tumi’s Lunar New Year strategy, offering travel retailers a premium, giftable assortment that speaks directly to consumers seeking meaning, craftsmanship and functionality as they travel into the new year.
READ MORE: Bric’s and Replay unveil 2026 travel collection
READ MORE: Bric’s unveils X-Collection SS26 with new colours and expanded styles
READ MORE: TUMI brings festive flair to travel retail with new ‘Gift Joy’ holiday campaign
Aena begins major food and beverage overhaul at Barcelona-El Prat Airport
Image Credit: Aena Aena has approved a full-scale renovation of the food and beverage offer...
Penrhos Spirits expands travel retail presence with Dubai Duty Free listing
Image Credit: Penrhos Spirits Penrhos Spirits – a family farm-crafted gin brand – has...
Bacardi GTR celebrates Dewar’s anniversary with LNY campaign
Bacardi Global Travel Retail (GTR) has launched a multi-market Lunar New Year activation for...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









