Formula 1 driver Lando Norris is the face of TUMI’s new AW26 collection.

TUMI has launched its autumn/winter 2026 collection and global campaign, with Formula 1 driver and global brand ambassador Lando Norris fronting the alpine-inspired season.

Shot in the Scottish Highlands, the campaign was directed by Valentin Florian and photographed by Theo Gosselin. It follows Norris and a travel partner through the rugged landscape, reflecting a collection built around the theme of reaching ‘new peaks’.

“There is always another peak to reach, another goal to chase,” said Norris. “That drive is something TUMI and I share, and I feel it in every TUMI bag I carry.”

For AW26, TUMI has introduced a palette spanning deep pine, alpine green, rosewood and earthy neutrals across several of its established collections.

The 19 Degree and 19 Degree Front Access collections gain new deep pine and salt colourways across selected carry-on, checked and trunk formats, while the latest generation of TUMI Alpha is offered in deep pine, forest camo and grey reflective.

Harrison has also been expanded with new materials and smaller silhouettes. Cognac Bombe joins the collection permanently, while taupe/black voven introduces a woven leather construction. New additions include the Macri Small Crossbody and Thatcher Sling.

TUMI is also launching Axis, a new minimalist collection of lightweight everyday bags. The range comprises four silhouettes featuring the brand’s organisational system and is available in black, navy and black reflective.

L-R: The latest generation of TUMI Alpha; the 19 Degree collection has been crafted in new colour ways.

The women’s offer has also been expanded across Voyageur Leather, Olas and Agent, alongside the recently introduced made-in-Italy Adatto tote.

“This season is inspired by the quiet confidence of the Alps,” said Victor Sanz, TUMI Global Creative Director. “Rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design. The collection reflects a sense of calm, precision, and purpose, where every detail has intention and every product is engineered to perform beautifully. It’s a reminder that true luxury isn’t about being louder, it’s about being better.”

L-R: Harrison has been expanded with new materials and smaller silhouettes; the women’s offer has also been expanded across Voyageur Leather

TUMI will support the AW26 campaign across key global markets with activations, experiences and content inspired by its alpine setting.

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