TWE to launch three new Champagnes marking Penfolds’ 175th anniversary

By Andrew Pentol |


The new champagnes will help mark Penfolds’ 175th anniversary.

Treasury Wine Estates (TWE) is to launch three new Champagnes in DF&TR following a new collaboration between Australian winemaker Penfolds and family-owned Champagne House Thiénot.

The new champagnes will mark Penfolds’ 175th anniversary and the first of the releases, the 2012 Champagne Thiénot x Penfolds Chardonnay Pinot Noir Cuvée, will be available at Heinemann Tax & Duty Free Sydney this month at an RRP of AUD$280.00 ($194).

This Champagne will be available for an exclusive period at SYD, where TWE launched a Penfolds pop-up earlier this year, before being offered in selected airports worldwide.

The 2012 Champagne Thiénot x Penfolds Blanc de Blancs (Avize Grand Cru) and 2012 Champagne Thiénot x Penfolds Blanc de Noirs (Aÿ Grand Cru) will be released in 2020.


Simon-Carter-General-Manager-GTR-Treasury-Wine-Estates-TWE-leadSimon Carter, General Manager, Global Travel, Treasury Wine Estates (left) said: “As the category leader for wine in travel retail, we aim to constantly evolve our portfolio to deliver products that are relevant and unique for travellers.

“The 2012 Champagne Thiénot x Penfolds Chardonnay Pinot Noir Cuvée is a fine example of a truly unique new product from Penfolds and the continuation of the special bottlings story in innovation and experimentation targeting travellers in airports around the world.”

He added: “We’re thrilled to be launching this product in travel retail and we strongly believe travellers will be captivated by this limited-release product.”

Stanislas Thiénot, Managing Director, Thiénot commented: “This is a first for us. I am proud to say this has also been a truly collaborative experience from the very beginning. We have created blends reflective of both Thiénot and Penfolds wine styles and philosophies. We are very happy with the results. The champagnes are modern reflections showcasing fruit, freshness, and finesse.

“It is the result of an unexpected encounter between two major wine regions, one belonging to the old world and the other to the new world, but with one single common goal: to produce great Champagnes. In addition, working with Peter Gago is extremely interesting and rewarding both for his immense experience and for his innovative vision.”

Gago, Penfolds Chief Winemaker, remarked: “This is Step One of an inviting and compelling journey. Some time back, we announced our intent to make a champagne. We are now revealing a partnership with our friends at Thiénot — one which would not have been imaginable a decade or two ago.

“To now actually work alongside a champagne house and ultimately craft Champagnes proudly, which co-bears the globally recognised red stamp of Penfolds, is both wonderful and a first collaboration of its kind for an Australian winery.”


The three Champagnes are made from grapes sourced from prestigious vineyards in Champagne from the 2012 vintage.




Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...


Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend