Unrivalled content to land at physical Travel Retail Consumer Forum

By Luke Barras-hill |

The TR Consumer Forum will take place in London on 20-22 September 2021 at a soon-to-be announced venue.

A comprehensive and diverse programme of sector-leading data and insights on consumers’ behaviours and shopping preferences will be presented to attendees at the inaugural Travel Retail (TR) Consumer Forum (20-22 September 2021).

As reported, TRBusiness has partnered with leading Swiss consumer travel research firm m1nd-set to host a physical event that will represent the first chance for industry executives to reconnect since the Covid-19 pandemic decimated the industry’s commercial revenues.

The TR Consumer Forum will bring to the fore the often discussed — but rarely prioritised — views of the most important stakeholder in the business: the consumer.

SIX-FIGURE VALUED CONTENT

In order to offer inimitable and unmissable value, m1nd-set is curating an exclusive and unrivalled one-off consumer research campaign worth an incredible six-figure value.

Under the slogan ‘Research, Reconnect, Re1magine’, these unique insights will be revealed to conference delegates on a one-off basis and will be unavailable to the wider industry.

Delegates to the TR Consumer Forum will also finally enjoy the opportunity to network with new and existing business partners and conduct in-depth business discussions.

Lunches and coffee breaks will be provided on both days [see below for the preliminary agenda*].

The conference sessions will include a concentration on the following areas: Touch points and e-commerce; Shopping drivers and behaviours; Instore: Preparing for the ‘new normal’; Regional Focus: Hainan’s rising tide; Domestic tourism; and Luxury spending in a post-Covid era.

All sessions will draw on up-to-the-minute global research conducted by m1nd-set to unearth a wealth of metrics on the dynamics and evolution of the travel shopper journey.

Each conference session has been devised with full audience interactivity and participation in mind.

SUPPORT THE EVENT; RE-IGNITE THE CONVERSATION

“Industry conferences are sometimes said to be guilty of offering little more than lengthy, unstructured and inconclusive presentations and addresses that leave more questions than answers,” commented TRBusiness Acting Managing Editor Luke Barras-Hill.

“In a concerted bid to avoid this scenario, each of the TR Consumer Forum sessions will offer ample opportunity for critical discussion and allocated time for audience questions necessary to inform the ideas and strategies needed to add impetus to the industry’s recovery efforts.

“Such a format will offer discernible value to all delegates, sponsors and partners and TRBusiness is looking forward to championing such constructive debate, while bringing together colleagues and friends in person for the first time since the start of the pandemic.”

As part of TRBusiness’ unwavering mission to help the global travel retail industry recover and build back bigger, better and stronger from impacts of the health crisis, the two-day TR Consumer Forum will create a truly global roadmap for the restoration of DF&TR sales.

The teams at m1nd-set and TRBusiness continue to work tirelessly to sharpen and refine the conference programme’s sessions and focal topics and we’ll bring you further updates in due course.

TRBusiness is offering all delegates a peace of mind guarantee should they be unable to attend due to Covid-19 restrictions.

Monday 20 September

Opening cocktail

Tuesday 21 September

Conference Session 1
Networking Coffee Break
Conference Session 2
Networking Lunch
Conference Session 3
Networking Dinner

Wednesday 22 September

Conference Session 1
Networking Coffee
Break Conference Session 2
Networking Lunch
Conference Session 3

*Subject to change

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