Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Valrhona creates limited-edition sleeve to mark the Year of the Horse
By Trbusiness Editor |
The limited-edition sleeve is available in selected GTR locations.
To mark the Year of the Horse, Valrhona has created a special Chinese New Year 2026 sleeve for its best-selling 32 Squares Gift Box.
The limited-edition red and gold sleeve presentation is available now in selected travel retail locations, including Paris, Dubai, Singapore, Beijing, Shanghai, Hainan, Seoul and Jakarta.
In Singapore, Valrhona is celebrating the season with a dedicated Chinese New Year tasting cart at Changi Terminal 3 South, in partnership with The Cocoa Trees.
Running from 23 January until 18 February, the activation showcases Valrhona’s Chinese New Year Limited Edition Gift Box, alongside the recently launched Singapore-exclusive 32 Squares Gift Box.
With every purchase, customers receive five traditional hongbao envelopes featuring Valrhona’s Year of the Horse design. Shoppers are also invited to try their luck by selecting an envelope for the chance to win exclusive Valrhona gifts, including a furoshiki wrapping cloth or a cooler bag.
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