Alongside the Destination collection, Valrhona will also unveil its Festive offering, which will include a 2024 Advent Calendar.

Valrhona will be returning to the TFWA World Exhibition in Cannes in September, with a particular focus on interactivity, through a live demonstration of its chocolate fèves, as well as a showcase of its new products, such as the Destination collection.

Valrhona noted gifting and shopping for loved ones has always been a key element of travel retail, and highlighted its Gift Atelier, which it said provides travellers with plenty of gifting options.

In addition to collections tailored to commemorate world festivals and traditions, it offers a variety of customisation options for creating personalised gift boxes.

These include personalised greeting cards and ribbons, which can be customised with personal messages and names.

Valrhona will be returning to the TFWA World Exhibition in Cannes forming part of Gourmets & Co in a ‘trifecta of excellence’ alongside Valrhona, Villars and Weiss.

Zeyneb Larabi, Head of Global Retail & Travel Retail at Valrhona Selection, said: “We are absolutely thrilled to attend TFWA in Cannes this year. It’s a unique platform that goes beyond a simple showcase of products – it’s where we invite our partners to truly immerse themselves in our brands experiences.”

Valrhona’s Destination range is accented with fine details such as gold foil, which is intended to showcase the chocolatier’s commitment to elegance and luxury.

Alongside the Destination collection, Valrhona will also unveil its Festive offering, which will include a 2024 Advent Calendar.

New products making their first appearance at Cannes will include Valrhona’s Destination collection, with designs featuring the cities of Lyon, Paris and Dubai, and further locations to follow.

“Larabi added: “TFWA provides a dynamic environment for us to not only present our latest experiences, like the ‘Gift Atelier’ and the chocolate bar concept, but also to engage in meaningful conversations that can shape future strategies.

Since our presence in Singapore earlier this year, we’ve seen significant progress in expanding our customer-centred strategies. TFWA has helped us bring features like the Valrhona ‘Gift Atelier’ and customised ribbon printing machine to a wider audience.

The positive feedback from Singapore has paved the way for expanding these offerings across Asia and EMEA. The event also allowed us to deepen our relationships with partners, helping us refine our approach to the evolving travel retail market and set the stage for future growth.”

READ MORE: Swiss chocolatier Villars embarks on month-long Geneva activation

READ MORE: Valrhona, Weiss & Villars return to Singapore with Gourmets & Co concept