As previously reported, Copenhagen airport plans to open its first Scandinavian Victoria’s Secret Beauty & Accessories Store in Terminal 2, Copenhagen Airport in partnership with Agora Trading.

 

The new store, scheduled to open on Thursday 18th October, will offer customers access to an assortment of Victoria’s Secret beauty products including the fragrance Victoria’s Secret Bombshell and Body By Victoria fragrance as well as the the popular scented, VS Fantasies body care range.

 

“For that glam girl-on-the go, expect to find a wide range of Victoria’s Secret branded cosmetic cases, multi-use fashion bags, cross bodies, wristlets to luxe small leather goods and high-tech, high-style business accessories and luggage,” says the brand.

 

“For the organised jet setter, travel wallets in the iconic pink stripe; and passport covers available in array of colours and finishes including a gold embossed graffiti print and genuine leather and leopard print with patent croc finish.”

[Above: Victoria’s Secret beauty products]

 

‘CONTEMPORARY AND GLAMOROUS’

A limited assortment of glamour and cotton panties will also be available in a range of styles, colours and prints.

 

CPH describes the design of the Copenhagen airport location as “contemporary and glamorous”.

 

“The façade takes a modern approach with a dynamic storefront,” adds VS.

 

“The store interior features sophisticated elements such as black cherry fixtures, lit focal walls, a gallery of iconic black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage, showcasing products in an environment that’s sexy, sophisticated and forever young.”

 

AGORA TRADING

Agora Trading – a privately-held company operating in the Retail Industry – anticipates the opening of its second Victoria’s Secret Beauty & Accessories store in Terminal 3, later in the month of October.

 

“Copenhagen Airport aims to deliver unique shopping experiences to our 22 million annual passengers,” said Carsten Nørland, VP Market and Sales at Copenhagen Airports A/S.

 

“Presenting the first two Victoria’s Secret Beauty and Accessories stores in Scandinavia is very much in line with this strategy. Victoria’s Secret is a perfect match for the airport’s shop and brand mix and a strong global brand that will definitely appeal to both Danish and international travellers.”

 

For the report on Copenhagen Airport see the September issue of The Travel Retail Business magazine.

 

And for a full in-depth interview with Carsten Nørland, VP Market and Sales at Copenhagen Airports A/S, see the October issue, available at the TFWA WE in Cannes or online from the 22nd October.