Victorinox’ Hong Kong Airport store featuring its recently revealed ‘evolved’ store design concept. 

Victorinox has announced that it is ‘refining’ how it manages travel retail across its global business, embedding its dedicated regional travel retail representatives directly within local market teams rather than operating under the global travel retail structure.

Under the updated structure, TR representatives will continue to act as the primary point of contact for partners but will now sit within their respective regional organisations rather than under a central global travel retail function.

The move, says the company, is designed to bring teams closer to local markets, strengthen day-to-day collaboration and ensure greater alignment with regional business priorities, without disrupting existing partner relationships.

Victorinox stressed that the travel retail channel remains strategically important to the company and an integral part of its global business.

While operational responsibility will be steered at a regional level, the brand’s focus on global travel retail remains ‘unchanged’, with the same level of attention, support and investment continuing across markets, according to the statement.

The General Managers of Victorinox’s regions and subsidiaries will continue to report into Patrik Hauert, Chief Sales Officer at its headquarters. This structure is intended to balance regional autonomy with central oversight, ensuring alignment across markets while allowing teams to act with greater agility locally.

Looking ahead to 2026, Victorinox said it will continue to manage its travel retail footprint carefully, with the aim of sustaining a ‘strong, relevant and long-term presence that reflects both partner needs and evolving market opportunities’.

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