VIDEO: JTI spells out what the ‘Future of Brands’ could look like in TR

By Charlotte Turner |

JTI-Future-of-Brands-ASPAC-video-leadIn an exclusive video interview, TRBusiness talked with Gemma Bateson, Corporate Affairs & Communications Director WWDF, JTI, about the issues facing the global travel retail industry in relation to excessive regulation, which has potential to severely erode brand identities across multiple product categories.

 

“I’m very much focused on protecting the whole industry…[we need to use our collective strength] to explain to governments that we are an industry worth protecting and we are really important to the global economy,” said Bateson in an interview filmed during the TFWA Asia Pacific Conference & Exhibition.

 

Bateson said she has noticed a progression, certainly within the last 12 months, in the willingness of companies from other product categories to face these issues together. She highlighted the confectionery and liquor categories as having an increased awareness of the potential impacts to the business.

 

“We’re talking about potential graphic health warnings on liquor bottles in South Korea,” added Bateson. “We saw a bill passed in Ireland last year that means graphic health warnings on alcohol bottles in two years’ time.”

 

Bateson took TRBusiness on a tour of its striking Future of Brands pop-up (skip to 02.40) which effectively communicates that the threats of excessive regulation are not isolated to tobacco and that other categories are facing a ‘slippery slope’ scenario if they don’t wake up to the challenges now…

 

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend