Viva las Vegas for Essie nail brand in travel retail

By Charlotte Turner |

Essie-Viva-las-Vegas-leadIn 2016 famed nail polish brand Essie will celebrate its 35th birthday by launching its Viva Las Vegas travel retail exclusive set, which includes a limited selection of shades; starry starry night; life of the party; bikini with a martini and birthday suit.

Essie-Rebecca-Minkoff

Essie’s Rebecca Minkoff.

According to parent company, L’Oréal Travel Retail, this collection will be launched ‘Vegas-style, in honour of that ultimate party town where it all began’.

February 2015 marked a new chapter for Essie, as the brand welcomed its new Global Colour Designer. “With her fashion expertise, modern eye for colour and talent for setting trends, Rebecca Minkoff helps create and bring to life Essie’s fabulous new shades, starting with the 2015 Spring Collection,” says L’Oréal.

Essie nail polish boasts more than 250 colour shades and the collection keeps on growing and is known for its ‘no-chip’ properties.

Essie-Viva-Las-Vegas-large

 

Most popular

rss
image description image description
Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description image description
International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

image description image description
Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
L’Oreal Travel Retail unveils Prada Beauty counter at Paris CDG's T2E Europe
image description
William Grant & Sons rolls out selected Wildmoor expressions into key airports International
image description
Lanson scales-up GTR activation plans for launch of Le Black Création International
image description
Ritter Sport entrenches Americas travel retail footprint; TREX rollout at Summit The Americas
image description
House of Suntory releases travel-exclusive whisky collection International
image description
Avolta secures new duty free contract at Kualanamu International Airport Asia & Pacific
image description
Heathrow sees second record-breaking month, issues statement on ETAs News in Brief
image description
Roger Vivier launches its third boutique at Singapore Changi Airport Asia & Pacific
image description
The Macallan introduces second Home Collection release to travel retail International
image description
TR Confidence Tracker Q1 2024 flash poll now live – take part today! International
right