Whyte & Mackay restructures GTR division to strengthen team synergy

By Faye Bartle |

Mike Greggs, Managing Director UK, Europe & Global Travel Retail, Whyte & Mackay

Mike Greggs, Managing Director UK, Europe & Global Travel Retail, Whyte & Mackay.

Whyte & Mackay has restructured its global travel retail (GTR) team to pave the way for ‘stronger connections between the domestic and travel retail teams’.

The new structure helps to create ‘greater synergies’ and ‘connections’ with strategic domestic markets.

In turn, Whyte & Mackay believes it will be ideally placed to continue on its ‘rapid growth trajectory’ and ascend the next step in its strategy to be a ‘driving force’ in the whisky category.

Fresh from building the Whyte & Mackay UK and Europe business, Mike Greggs has been appointed to the newly created role of Managing Director UK, Europe & Global Travel Retail.

“I am delighted to assume responsibility for this fast growing and dynamic channel,” said Greggs. “Travel retail continues to be a top priority for Whyte & Mackay. Our strong performance and ambitious activations in recent years demonstrate our resolve for investing to win here.

“The Whyte and Mackay travel retail team have built true partnerships with our priority customers, and I look forward to contributing to take these to the next level. I believe through Whyte and Mackay’s consumer insight and category thinking we can accelerate our mutual growth in each region.

“Global travel retail uniquely creates the opportunity to engage with a diverse mix of consumers and introduce many new people to the single malt whisky category. It is here our industry can best build emotional connection through the many touchpoints with an upscale audience motivated to discover new brands and try new experiences.”

Richard Trimby

Richard Trimby will leave Whyte & Mackay following a seven-year tenure.

Richard Trimby will leave the company following a seven-year tenure, during which he helped to ‘treble the size of Whyte & Mackay’s travel retail business’, says the company, as well as navigate the impact of the pandemic.

Clarisse Daniels has been promoted to the newly-created role of Regional Director Global Travel Retail – EMEI & Americas, armed with a wealth of experience business development in these key markets.

Most recently, Clarisse has overseen the strategy and marketing for Whyte & Mackay’s GTR team.

A successor for Clarisse’s responsibilities as Head of Marketing GTR will be announced in due course, and that role will now report into Janice McIntosh, who has been promoted as Marketing Director (UK, Europe & Global Travel Retail).

In recognition of Asia being the ‘fastest growing region’ for Whyte & Mackay, Micheline Wong’s position as Regional Director of Asia Travel Retail has also been elevated.

She will continue to lead the regional team, drawing on her GTR customer partnership, commercial leadership and luxury marketing experience, reporting directly into Mike Greggs,

Within her team, Richard Wan has been promoted to the role of Global Account Manager China & Taiwan Travel Retail.

In-keeping with the company’s desire to create synergy between the travel retail and key domestic market teams, Ashish Monga will leave the Global Travel Retail team to focus on the fast-growing Middle East and India domestic markets.

Snehanshu Verma will take over responsibility for India travel retail, along with his current role, and is appointed Business Manager Middle East & India Travel Retail.

Whyte & Mackay

Left: Clarisse Daniels has been promoted to the newly-created role of Regional Director Global Travel Retail – EMEI & Americas. Right: Micheline Wong’s position as Regional Director of Asia Travel Retail has been elevated.

“This new structure will create a business which is more connected, both across our domestic and travel retail teams, by fostering stronger links with our valued partners in the local markets,” said Nick Garland Chief Operating Officer (Brands & Markets) at Whyte & Mackay.

“It will underline and enhance our consumer and category-first approach and creates room for our team to grow in line with the business, which is currently doubling every five years.

“I congratulate Mike on his new appointment, and I believe he is perfectly placed to lead our team into this exciting next phase of growth and development. I would like to thank Richard for his excellent work over the past seven years and wish him all the best in the future.

“In Janice, Clarisse, Micheline and Snehanshu, Mike has a talented and knowledgeable team, and I am excited for the future of the company and our brands in this vibrant and exciting market.”


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