Whyte & Mackay unveils trio of Dalmore expressions at TFWA World Exhibition

By Luke Barras-hill |

WM-Dalmore-mainWhyte & Mackay (W&M) Global Travel Retail Director Richard Trimby has praised the momentum of its flagship Dalmore brand as three luxury single malts made their mark at the TFWA World Exhibition & Conference (30 Sept – 4 Oct).

The three new expressions, to be made available on GTR shelves from July 2020, comprise The Trio (1 litre, RSP £69.99/$94.99), The Quartet (1 litre, RSP £84.99/$109.99) and The Quintet (70cl, RSP £99.99, $129.99), featuring 3-cask, 4-cask and 5-cask finishes, respectively.

“The Dalmore brand is growing from strength to strength,” said Trimby. “It is now the number five single malt whisky by volume in GTR, with its value increasing by 950% between 2010 and 2018 [source: IWSR].

“Travel retail remains a major focus for The Dalmore and we are continuing to invest in innovation to reinforce its position at the apex of malt whisky, to drive value growth for our customers and offer travel retail exclusives that attract passengers in to store.”

KING ALEXANDER III

The packaging of the three expressions highlight the premium quality of the liquid, says W&M, with a larger, more prominent metallic Royal Stag emblem embossed on each bottle. This is designed to maximise on-shelf standout.

“Consumers are often looking to discover new products in travel retail, so innovation is key to driving growth. We are confident that this new travel retail collection from The Dalmore will spark consumer interest and drive penetration, conversion and spend.

“We’re really excited to reveal these great tasting and great looking GTR exclusives from The Dalmore in Cannes. They will reinforce our luxury single malt whisky credentials and are sure to add to the great momentum for the brand overall in travel retail.”

W&M-Dalmore-19

The three new expressions land on-shelf in travel retail in July 2020.

Supporting the range is the six-cask finish King Alexander III, which is a non-GTR exclusive.

As the ‘hero’ of the Dalmore line, the King Alexander III (70cl, RSP £180/$239) is currently available in travel retail and boasts a larger stag logo, uprated packaging and minimalist design.

“To achieve our ambition to establish The Dalmore at the apex of malt, we will continue to invest in visibility opportunities in prestige locations around the world, where we will showcase our rare and exclusive editions,” added Trimby. “Meanwhile highly-trained brand ambassadors will communicate our brand story of exquisite cask curation.”

Glasgow-founded W&M possesses a portfolio including The Dalmore, Jura, Tamnavulin, Fettercairn and its eponymous blended whisky.

 

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