The new gin features orange blossom and cacao.

William Grant & Sons has unveiled Another’s Hendrick’s (ABV 44%), the first new permanent expression from the brand in almost a decade. It will be available in key airport doors.

The only innovation in the brand’s history to be introduced globally across all markets, the launch aims to celebrate the concept of duality – and to showcase another side of Hendrick’s personality.

Presented in a striking white bottle, the liquid is infused with rose and cucumber, layered with orange blossom and cacao beans.

Hendrick’s Master Distiller Lesley Gracie was inspired by her love for chocolate and flowers to create a gin containing cacao. The new expression is said to enhance the characteristic Hendrick’s flavour with velvety rich notes of cacao and bright citrus elements for a smooth finish.

“Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual,” Gracie explained.

“As a spirit with endless possibilities, I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s. After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavour, hint of sweetness and lift of freshness that is completely distinctive.”

Another’s Hendrick’s is the first new permanent expression from the brand in almost a decade.

The new “beyond-the-obvious” gourmet combination of orange blossom and cacao follows on from the brand’s unorthodox infusion of cucumber and rose, which has been the signature of Hendrick’s since its inception.

“Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course,” noted Hendrick’s Global Brand Managing Director Nora Torpey.

“The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.”

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