William Grant & Sons teams up with TR Consumer Forum on daily News Shots

By Faye Bartle | Thursday, 17 April 2025 9:22

TR Consumer Forum

TRBusiness is delighted to announce that William Grant & Sons (WG&S) is joining forces with the TR Consumer Forum 2025 as the exclusive News Shots sponsor.

The partnership is giving rise to a brand new content initiative exclusively for the event, which is taking place from 2-4 June in Amsterdam.

The TR Consumer Forum News Shots video bulletins will summarise the biggest takeaways from the global conference agenda on each day of the programme, in an engaging and easily digestible format.

The three, must-watch News Shots will be shared at TRBusiness.com and via the TRBusiness LinkedIn channel (click here to follow us).

“At William Grant & Sons, we are delighted to sponsor the TR Consumer Forum News Shots at the 2025 event,” said Gwilym Cooke, Head of Brand Marketing – Global Travel Retail, William Grant & Sons.

“The TR Consumer Forum has become a key annual gathering for the duty free and travel retail (DF&TR) industry, providing a crucial platform for industry leaders to exchange insights, explore emerging trends, and tackle challenges collectively.

“The new News Shots feature will enable all delegates – and the wider industry – to keep up to date with each day’s highlights and major points of interest.”

Gwilym Cooke, Head of Brand Marketing – Global Travel Retail, William Grant & Sons.

The hotly anticipated fifth edition of the TR Consumer Forum is taking pace at the Amsterdam Congress Centre at Park Inn by Radisson Amsterdam City West.

The event is once again being held in collaboration with research partner m1nd-set and is being curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’.

Delegates can look forward to an eclectic mixture of dynamic panel sessions, high-profile keynotes and immersive interactions backed by powerful peer-to-peer business exchange opportunities over two-and-a-half jam-packed days.

In the event’s signature style, m1nd-set will deliver exclusively curated consumer insights worth six figures in value (if independently commissioned).

Please click the button above to read more about the global conference agenda.

A packed room at the TR Consumer Forum 2024.

“In an ever-changing travel retail landscape, this forum enables valuable discussions around vital consumer behaviour patterns and trends, along with digital transformation, and category growth strategies,” commented Cooke.

“As an independent, family-owned business with a strong commitment to innovation, we see this event as a vital opportunity to collaborate with partners, ensuring that the premium spirits category continues to thrive in global travel retail.”

Early bird tickets available until 3 May

Early bird tickets are available to purchase now at the rate of £699, available until 3 May. The standard rate of £899 will apply from 4 May.

If you haven’t already secured your place, don’t miss your chance to save a massive 22%. Tickets will be available to buy until 27 May.

TRBusiness has secured a special delegate room rate at the Amsterdam Congress Centre at Park Inn by Radisson.

Once officially registered, you will receive a link to book your hotel room within your confirmation. Availability is limited, so we recommend that you secure your room at the special rate as soon as possible.

We are looking forward to welcoming you in Amsterdam!

Visit www.TRConsumerForum.com to find out more.

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