William Lauder ‘honoured’ to continue mother’s life work for BC campaign

By Charlotte Turner |

William-Lauder-Estee-Lauder-Companies-leadIn 1992 Evelyn Lauder embarked on a mission to help end breast cancer by launching a now world-renowned campaign, which has raised more than $79 million to fund live-saving research.


Her son William Lauder (right) tells TRBusiness how proud his mother would be today to see how the world has responded to the movement she began.


“She was troubled by the lack of awareness, resources and funding necessary to overcome the disease and began her global mission to end it.”


The full interview appears in the October issue of TRBusiness which can be picked up from the TFWA World Exhibition in Cannes (30 September-04 October).


Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer, says ELC. “That’s why, since 1992, The Estée Lauder Companies has been committed to saving lives – uniting and positively impacting people everywhere in its Breast Cancer Campaign’s mission to create a breast cancer-free world,” it adds as it launches the 2019 campaign.



“For 27 years, The Estée Lauder Companies has inspired action, funding the world’s leading research to bring us closer to a cure and bringing a global level of awareness to the disease. It’s #TimeToEndBreastCancer.”



15 ribbons for every 15 seconds, when somewhere in the world, a woman is diagnosed with breast cancer, says ELC.

In 1992, Evelyn Lauder co-created the pink ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign to turn the spotlight on this health epidemic. To date, the campaign has raised more than $79m to fund research, education and medical services globally.


A year later, in 1993, she founded the Breast Cancer Research Foundation (BCRF) to advance the world’s most promising research to eradicate breast cancer.


“I am honoured to also serve as BCRF’s Co-Chair and continue her life’s work,” says William Lauder.


“With so many people being touched by breast cancer, including our employees and consumers around the world, I am so proud, and I know my mother would be too, that we have had such an impact globally.”



Estée Lauder’s 2019 campaign hashtag ‘#TimeToEndBreastCancer’ clearly communicates this year’s defiant message and intentions.


When asked if he thinks he will see an end to breast cancer in his lifetime, William Lauder said: “I truly hope so and that remains the goal.


“Through the unwavering support of our employees, partners and consumers around the world, we come closer and closer to a cure and to making my mother’s dream a reality through sustained investment in research and education.”



L to R – Evelyn Lauder; William Lauder and BCC Global Ambassador, Elizabeth Hurley. Photo by Patrick Mcmullan.

Estée Lauder Companies (ELC), a dominant force in the world of travel retail with a plethora of internationally successful brands, also sought support from operators along with airlines and airports. William Lauder tells TRBusiness that over the years the company has not been disappointed.


“Since The Breast Cancer Campaign’s launch in 1992, it has been incredible to see support from retailers and airlines across the globe.


“Here at The Estée Lauder Companies, we are proud of our Travel Retail Americas team, who has raised more than $525,000 for the Breast Cancer Research Foundation over the past two years. We welcome all of our partner industries’ support in the Campaign’s mission to create a breast cancer-free world.”


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