Women in Travel Retail+ names 2024 charity as FRASI’s Bike to school project

By Luke Barras-hill |

Women in Travel Retail+ (WiTR+) has announced that its charity for 2024 is FRASI’s ‘Bike to school’ project in Sri Lanka.

The charity was proposed by Patricia Bona, Co-founder and Co-Owner (alongside Jean-Jacques Bona) of US-based travel retail fragrances and cosmetics distributor Essence Corp.

FRASI is a not-for-profit association located in Lugano, Switzerland that works with disadvantaged and vulnerable children in different countries.

It’s Bike to school project in Sri Lanka is aimed at preventing drop-outs from schools in Colombo by offering boys and girls a safe mode of transportation.

€15,000 target to help children

The project provides bikes and bike safety equipment to students demonstrating good academic attainment, or those from families experiencing financial difficulties and living more than 5km away from schools.

Cycling safety lessons and cycle repair lessons will also be provided.

Patricia Bona said: “I am thrilled that WiTR+ members have chosen the Bike to school project as its 2024 charity. I believe that empathy, support, and collective action can change the world. Together, we can give to one child at a time a chance for better education which is vital to break the cycle of poverty.

Women in Travel Retail+ Cannes Koma Karanth Foundation

WiTR+ held a networking event, jointly hosted by Diageo, Victoria’s Secret and Tumi, during last year’s TFWA World Exhibition in Cannes.

“If WiTR+ can raise €15,000, more than one hundred girls and boys, from families with few economic resources, will receive a bicycle, a helmet, street safety and bike repair lessons. Our fundraising will help them get an education and get to school safely. I hope that the whole industry will help WiTR+ to achieve its target.”

Sri Lanka is mired in economic crisis – it’s worst since it gained independence in 1948 – due to a combination of spiralling prices on essential goods and fuel shortages, which is exacerbating poverty rates while posing a serious risk to its already under-pressure health system.

Amid political and social unrest, children are leaving school, losing access to basic education and a guaranteed daily meal.

Those seeking further information on FRASI and the Bike to school project can do so here:  https://www.associazionefrasi.org/

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